Digital advertising operates in the cyber world that is unique, making it more challenging.
Digital advertising is significantly different than traditional advertising because it’s delivered to consumers through their computers and phones – thereby targeting readers specifically with only the ads they want to see. Traditional print or broadcast media often show ads that people don’t want to be shown; this type of invasion of privacy was unheard of before digital advertising came about. The ease at which online browsing habits are fully tracked facilitates personalized advertisements that are much sought after by marketers. It also means that digital ad campaigns can run 24 hours a day, 7 days week unlike traditional campaigns where there were set periods for them to be seen effectively on TV stations for example.