A content strategy is a methodical approach to designing, planning, and managing the process of creating written content for your business.
A content strategy is the following five steps:
-Identifying what you want to achieve through your written content messages,
-Setting goals for each piece of content you publish online,
-Coming up with messages that will help you reach those goals at every point in your customer’s journey or buying cycle (MECE), -creating this message across all channels (textually and visually), and assigning individuals on staff to execute on it consistently. (source)