If you’re looking for the future of digital advertising, look no further than social media. Exactly how this technology will evolve is a more difficult question to unravel. Social, by definition, changes with each usage and new generation – but there’s one thing I know for sure about these networks: brands are going to be larger players in them thanks to the influence they wield over society today.
Brands have never been more powerful than they are right now on social media. Social networking has shifted our relationship with not just brands but also family and friends from a one-way conversation into an ongoing discourse that never truly ends until we leave this earth. We have 24 hours of access at any given moment from anywhere between 1500-4000 different users