LinkedIn has content for all types of people and professionals, not just those with a LinkedIn account.
They offer credible insights from notable professionals on everything from how to land your first job to the state of the global economy. They publish and curate insights and ideas, so anyone can read them anywhere, anytime. Their content strategy is to focus on aggregating multiple streams of professional-oriented information so that anybody can benefit from it at any time.
It should be noted that they do not use their own native publishing platform as their primary concern is catering to everyone without the intention to generate revenue through ads or subscriptions – it’s strictly an aggregation site where anybody who wants advice on a given subject can find what they need there without having