Answer: Digital Advertising Alliance is a self-regulatory organization that represents online advertisers in their dealings with consumers. The alliance sets and enforces the do not track standards by which digital advertising companies request that people add themselves to their opt-out list.
The DAA was created in 2012 to establish and enforce responses to industry problems. The Alliance seeks to protect both consumers and brands amidst an explosion in online behavioral tracking and targeting technologies, doing so through creating and enforcing its own Do Not Track (DNT) policy. Consisting of seven founding members—P&G; IBM; IFA; TD Ameritrade; News Corporation; Cox Media Group; EMI Music—