Really, boosting sales depends on the quality of your product. It’s important for customers to understand the benefits of what you’re selling to convince them that it’s worth paying more money for- this will often be emphasised by comparing your product with others in terms of features or price. Other forms of marketing (such as SEO) are also very successful ways to raise awareness about your company and drive traffic.
If you’re looking at public relations strategies – if you’ve got a compelling story, an expert spokesperson, or were recently featured in a major publication – sending information about these accomplishments may provide opportunities for coverage (worthwhile articles, interviews). Start by mapping journalists who cover similar topics to yours based on their beats, news topics they